Sales & Marketing Strategy

Develop a Marketing Plan:

Now that you have the wine, the real hard part is selling it. There are different sales outlets in the wine business that break down into: direct-to-consumer sales and indirect sales. Direct-to-consumer sales involve: internet sales, tasting room sales and wine club sales. Indirect sales include: distribution and direct-to-trade sales. With a marketing plan you can:

• Determine the correct retail price for you brands
• Plan price increases and sales
• Target internet sales and plan internet marketing campaigns
• Increase tasting room traffic
• Plan satellite tasting rooms
• Develop a wine club
• Plan distribution growth within and outside of your home state
• Plan direct-to-trade campaigns both locally and in new direct-to-trade states